Creative
Strategy
Translating brand goals into creative concepts, campaign ideas, visual direction, and content plans.
I’m Katya Katsnelson — a creative production Swiss-army knife with a background in building beautiful content, organizing complex workflows, and helping brands bring high-quality creative to life across photo, video, social, and digital.
01 / Selected work

02 / About
Part creative director, part systems thinker. I help brands create content that not only looks beautiful, but is backed by the strategy, structure, and processes needed to scale.
03 / Services
Translating brand goals into creative concepts, campaign ideas, visual direction, and content plans.
Planning and producing shoots from concept to execution, including briefs, shot lists, timelines, budgets, styling, and on-set direction.
Building thoughtful AI-powered systems, custom websites, marketing workflows, automations, and lightweight tools that help creative teams move faster without losing the human point of view.
Creating platform-native content systems for Reels, TikTok, UGC, paid social, and always-on brand storytelling.
Designing digital assets, pitch decks, packaging concepts, social graphics, and branded materials with a sharp visual point of view.
04 / Say hello